Abdul Latif Jameel (ALJ) is a diversified company with a global presence in 30 countries and operating across various sectors. Under the leadership of Deputy President and Vice Chairman Hassan Jameel, ALJ is reinventing itself using digital transformation as a strategic framework. Jameel recognizes the immense value of data and is implementing digitization strategies to future-proof the company and enhance its offerings in line with evolving market trends.

Digitization as Essential for Future-Proofing ALJ

Hassan Jameel understands that digitization is essential for streamlining all aspects of the business, especially customer service and departments that rely heavily on data interpretation. ALJ has always embraced technological innovation. Under Jameel’s guidance, the company implements strategies to effectively harness its data and contribute to problem-solving in various domains such as finance, legal, and operations.

ALJ’s Launch of B2B and B2C Platforms

ALJ recently launched a business-to-business (B2B) platform for vehicle parts, leveraging machine learning and the extensive data accumulated over the years. Plans are also underway to introduce a similar consumer platform in the coming months. ALJ is actively recruiting software and data engineers who can harness the company’s data effectively, contribute to problem-solving, and support its growth.

Japan-Inspired Leadership Style

During his time in Japan, Jameel learned the principles of kaizen and genchi genbutsu, emphasizing the importance of firsthand experience and continuous improvement. Jameel views digitization as a natural progression from kaizen, investing in technology, and cultivating a forward-facing culture that will propel ALJ forward in line with Saudi Arabia’s Vision 2030.

COVID-19 Pandemic Accelerates Digitization Efforts

The COVID-19 pandemic has accelerated ALJ’s digitization efforts, enabling the company to adapt quickly. ALJ offers vehicle home deliveries, creating virtual showrooms to facilitate remote viewings. As the automotive industry evolves, ALJ is prepared to embrace disruption, expand its businesses, invest in new companies, or form partnerships to support its growth.

ALJ’s commitment to digitization has yielded positive results with increased e-commerce business and a focus on creating digital twins for its core business units. Hassan Jameel envisions equipping these units with the necessary technology to become leaders in the digital age. In conclusion, Hassan Jameel’s leadership at ALJ is propelling the company into the digital era, embracing disruption, and preparing the company for the future.