Tieks, the beloved ballet flat brand, has not only made waves in the fashion industry but has also left a
lasting philanthropic footprint, thanks to the visionary leadership of CEO Kfir
Gavrieli. Gavrieli’s innovative approach to business has solidified his
position as an inspirational entrepreneur in the fashion world. 

One of the key factors that sets Tieks apart is its online-only business model. When Tieks
first launched in 2008, e-commerce fashion brands were a rarity. However,
Gavrieli recognized the potential of establishing a direct relationship with
customers, bypassing the traditional route of department stores and boutiques.
This allowed Tieks to receive direct feedback from customers and develop a
customer service department. This customer-centric approach has proven to be
beneficial for the brand over time. 

To attract customers, Gavrieli focused on leveraging various social media platforms. This
bold digital-first strategy paid off, with Tieks styles quickly selling out and
creating waitlists. The limited editions became highly coveted and even spawned
a resale market. 

Beyond establishing a successful e-commerce presence, Kfir Gavrieli prioritized innovation in Tieks’ product design. With features like
cushioned backs and a unique split-sole design, Tieks flats provide
unparalleled comfort for women on the go. Additionally, their ability to fold
into a purse or suitcase enhances their portability. The use of premium Italian
leather and a wide range of stylish colors and prints further elevate the brand. 

However, for Gavrieli, true success meant using Tieks’ success to uplift others. He
pioneered a philanthropic strategy by becoming the largest lender to the
micro-lending platform Kiva. Through Tieks’ contributions, Kfir Gavrieli has funded over $10 million in micro-grants,
supporting nearly 60,000 female entrepreneurs across more than 70 countries.
This approach empowers women to start and grow their businesses, creating a
sustainable solution to global poverty. 

Gavrieli’s philanthropic efforts have not only positioned Tieks as a socially-conscious
fashion brand but have also cultivated deep loyalty among customers. Tieks has
become more than just stylish flats; it represents a brand that supports and
advances underserved women. This positive brand association drives sales and
fosters a vibrant online community. 

In recent times, Tieks has spearheaded initiatives to support Ukrainian refugees and combat
antisemitism. These endeavors have further solidified Tieks as a brand that
stands for positive change in the world. 

Kfir Gavrieli’s vision and commitment to philanthropy have not only made Tieks a fashion
powerhouse but also a force for good. Through Tieks, Gavrieli has shown that
business success and social impact can go hand in hand, inspiring others to
follow in his footsteps. Visit this page on LinkedIn, for more information. 

Follow Tieks’ Twitter page on https://twitter.com/tieks