Kfir Gavrieli, CEO and founder of Tieks, is a visionary entrepreneur who has made a significant impact in the fashion industry. Tieks, a web-only fashion brand, specializes in women’s ballet flats and has been selling its Italian leather foldable flats exclusively through its website since 2010. Gavrieli’s focus on making a meaningful charitable impact has led to the Gavrieli Foundation and its direct relationship with KIVA, an online platform that provides microloans to women entrepreneurs worldwide. The Gavrieli Foundation has facilitated over $10,000,000 in microloans to women entrepreneurs worldwide, becoming KIVA’s largest lender in its history.

Kfir Gavrieli’s business approach involves fresh eyes, considering both past and future possibilities, and pioneering a new shoe and retail approach. His parents, who immigrated to America, set an example for him and his siblings, teaching him the value of hard work. Kfir Gavrieli credits the book “Sapiens: A Brief History of Humankind” by Yuval Noah Harari as a source of wisdom, reflecting his personal values and the Jewish tradition. He believes that success, happiness, and a sense of purpose come from something bigger than oneself, driving every decision in his personal and professional life.

During the COVID-19 pandemic, Tieks, a company, mobilized its fans and followers to donate over a million face masks to essential healthcare workers in Los Angeles County and beyond. Gavrieli, a family friend, learned of the shortages and the need for more PPE for healthcare workers. He reoriented his manufacturing facility into a mask-making assembly line and produced hundreds of masks for donation.

The company launched Operation #SewTogether, an online social media campaign that rewards customers and supporters with gift cards for masks sewn and donated. The campaign spread like wildfire, and hundreds of thousands of masks were donated within weeks. Tieks for Heroes also offered Tieks gift cards for essential workers as a way of expressing gratitude and appreciation for their efforts.

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More about Tieks on https://www.linkedin.com/company/tieks-by-gavrieli