From a Bowling Alley Conversation to a €120M Green Energy Company

Bradley Mundt did not follow a conventional path into entrepreneurship. He started university, stopped after his first semester, and instead followed an instinct shaped by years of watching family members build businesses from scratch. That instinct, combined with an evening spent talking through geopolitics with friends during the Russia-Ukraine energy crisis, gave birth to Plan B Net Zero.

The origin story is genuinely unusual. Mundt was spending time with a group of scientifically-minded friends — people who preferred bowling and deep conversations to parties and nightlife. As energy prices across Europe spiked and his friends struggled to afford student accommodation, the conversation turned to economics, politics, and the structural weaknesses of the continent’s energy system. Mundt saw a business opportunity where others saw only frustration.

His initial idea was to rent out solar panels and put energy self-sufficiency within reach of everyday people. Through iteration and market feedback, that concept evolved into what Plan B Net Zero is today — a full-stack green energy company that functions as a neo-bank for energy, combining electricity supply with AI-driven optimisation and a partner ecosystem.

What sets Mundt apart as a founder is not just the idea but the team he assembled around it. Every member of the core team brings at least two decades of energy sector experience, giving a company led by Switzerland’s youngest energy CEO a depth of institutional knowledge that belies its age.

The results reflect that combination. The German subsidiary reached €120 million in annual recurring revenue, with tripling growth targeted for the years ahead. Fuel Cells Works and PV Magazine have both covered the technical milestones, while the Plan B Net Zero Instagram offers a closer look at the culture behind the numbers.

Mundt stays grounded through CrossFit, meditation, reading — currently working through Robert Greene’s strategy texts — and time with family. His stress management, by his own description, is exceptional.