Loyalty and Rewards: How Zaxby’s Harnesses the Power of the App
Recently, quick-service restaurants have turned to the mobile app for enhanced customer experiences and repeat business. Indeed, some customers embrace technology, whereas others shy away from it. Zaxby’s and its app are tempting customers with its enhanced Zax Rewards Program. See how this restaurant app is influencing the public today.
Keeping it Simple
Every consumer has a different level of comfort regarding technology. Zaxby’s recognizes this fact, which guides their app development. For example, there’s a welcome reward for an entire meal. It includes an entree, two sides and a drink. By gaining a reward with just a simple download, consumers feel committed to the product.
In addition, earning and redeeming reward points is a straightforward process. Consumers see their loyalty paying off almost immediately.
Increasing Sales Numbers
Using an app means that consumers have time to read through the menu, add items and customize them as desired. Truthfully, the quick-service industry has seen a rise in sales through app use because consumers can add and subtract items with greater ease than at a cash register. As a result, sales numbers rise as consumers add extra cheese or dessert to those orders.
Encouraging Repeat Business
With an app on the consumer’s phone, the Zaxby’s is an instant reminder of a potential lunch or dinner order. Certainly, tapping on a previous order for an instant reorder is attractive for the restaurant and consumer.
The app clearly defines loyalty rewards, which allows the consumer to tap and add food items as they’re activated. Because consumers feel rewarded with each order, repeat business is almost an automatic occurrence.
With every software update, the Zaxby’s app improves the customer experience. Curious consumers may want to try the food because of the app’s perks. In the end, each order adds up to a tasty reward. Like their page on Facebook, for more information.
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