Zaxby’s
Zaxby’s is doubling down on its rewards program to entice guests with bigger and better deals for their favorite food. For every dollar spent, a guest can earn a reward that could be one of the following: free chicken tenders, half off soft drinks, and more. The chain is continuing its growth in the U.S. and is opening up another 111 locations this year. An article from QSR Magazine details the growth of the Zaxby’s app and the brand as a whole.
Customer Reviews
A customer, who went to Zaxby’s for the first time, enjoyed his experience. He said he loved the fact that he got a great deal. He also said that it made him hungry for more. He was very happy with his meal and has gone back since.
Another customer, who frequently went to Zaxby’s, had an even better experience than his first visit. The customer said she expected the chicken to be dry and overcooked. However, she admitted that it was tender and moist. She also said the mashed potatoes were excellent. The customer also appreciated the Zaxby’s value in purchasing a great meal, including free chicken tenders.
The number of Zaxby’s locations has increased for the past five years in a row, with a total of more than 600 locations. In the past year, sales have increased by 3.1 percent to millions in 2016.
The Zaxby’s app was built to be more than just an ordinary rewards program. The app has been optimized for speed and convenience. For example, when a guest goes through the drive-thru, they can swipe their phone to pay without ever having to reach for their wallet or purse. It even offers special offers and deals sent directly to the app. The app has also been designed to be cleaner and simpler than other restaurant apps.
In today’s competitive restaurant industry, it’s important for brands to find ways to stand out and keep customers coming back. One of the ways it is doing this is by doubling down on its rewards program. The program, called Zaxby’s Insiderz, allows customers to earn points for every dollar spent at its locations. Points can then be redeemed for rewards like free food, discounts, and exclusive merchandise.
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