Who is Ross Levinsohn?
Ross Levinsohn is an experienced media executive and entrepreneur with a long history of success in the field. He has held leadership roles at many leading organizations, including Fox Interactive Media, Yahoo!, AOL, AltaVista, Guggenheim Digital Media, Maven Coalition, and now Sports Illustrated.
At Sports Illustrated, Ross Levinsohn has been tasked with the challenge of bringing new life to a historic brand by driving digital innovation and creating a modern, digital-first strategy. He is leveraging his extensive knowledge of the media industry and its rapidly changing landscape to bring Sports Illustrated into the 21st century.
Levinsohn has launched several initiatives since taking over at Sports Illustrated. He has implemented advanced analytics and data-driven decision-making to create more targeted personalized content. In addition, he is implementing modernized advertising solutions to help better monetize the platform’s content and make it easier for advertisers to reach their target audiences.
The Sports Illustrated CEO is also exploring external partnerships with other organizations to maximize the potential of Sports Illustrated’s digital offerings. He recently announced a partnership with NBC Sports that will allow SI to produce more live events and original programming to reach new audiences. These initiatives are all part of Levinsohn’s vision to build upon the legacy of Sports Illustrated and make it an even bigger success in the future.
The Arena Group, led by the Sports Illustrated CEO, produces legacy publications such as Sports Illustrated and Parade magazines and online platforms such as HubPages, The Spun, and TheStreet.
By leveraging Levinsohn’s revolutionary “playbook,” the Arena Group can quickly and effectively transform any media company. This method involves a customizable tech platform, an advanced monetization stack, as well as a subscription infrastructure – all of which are accessible simply with one click by management for each publication they own.
For the past year and a half, Levinsohn has completely transformed The Arena Group’s publishing strategy. He developed a modern and innovative technology platform while ending certain outlets to gain financial partnerships by canceling partner agreements. Through audacious progressions such as these, he was able to maximize returns on investments.
Ross Levinsohn is an experienced media executive who has a proven track record of success. His modern approach and innovative ideas are helping to drive Sports Illustrated forward into the digital age and allowing it to reach new heights. With his leadership, Sports Illustrated is undoubtedly setting itself up for great success in the years to come.