It’s no secret that drinking water is essential to our daily lives. But how are we supposed to go about doing it? The vast majority of people in Western society drink their water from a tap, which leaves a lot to be desired in terms of taste and quality. And yet when people hear about natural water sources, like “raw” or “spring” drinking water, they often dismiss the idea — and miss out on an opportunity for incredible hydration. Nowadays, most people are drinking bottled water instead of tap, even though it’s been estimated that up to 1 in 3 people in the U.S. don’t trust the safety of bottled water. Bottled water is convenient and cost-effective, but it also comes with a hefty price tag — especially in some parts of the country. Lemon Perfect CEO Yanni Hufnagel is changing how people think about water — its source and cost. Hufnagel is a former entrepreneur who started his first business early and built the Lemon Perfect brand into the fastest-growing bottled water company in the U.S. Hufnagel believes that water should be a basic necessity and with great benefits. It’s just like fuel for our cars: we need to have it to survive and thrive, but too many people fail to realize how much better this alternative can be than bottled water.

1. Enhanced Waters Flood the Market

A wave of enhanced waters has hit the market in recent years. These waters aren’t always healthier — or even more nutritious than plain old water. You probably don’t need to spend a lot of money on fancy waters at all. It’s just more packaging and marketing, much like bottled water itself! Some people believe buying bottled water means getting pure water from somewhere distant in spring. But that isn’t necessarily true. Bottled water comes from the same filtration systems used for tap water — only with more expensive materials and more time between filtering and bottling. A lot of people have the impression that when it comes to bottled water, there’s a whole realm of “greater” waters that provides a better taste, perhaps even healthier. But they’re really talking about “better-looking” packaging — which is just another form of marketing. Yanni Hufnagel knows that marketing is just a tool, that it’s all about what people want and then giving it to them. Lemon Perfect’s brand focuses on pure, clear water that millions of people are thirsty for.